Publishing content on a site that Google crawls poorly is like filling a leaky bucket. A technical audit checks that the foundations hold before you invest in editorial content.
It complements SEO: ranking first on Google.
01 — Indexing and crawling
Can Google see your pages?
- Important pages indexed (check in Search Console).
- robots.txt that blocks nothing essential; an up-to-date XML sitemap, submitted.
- No leftover "noindex" on pages that should rank.
- Clean redirects, with no chains or loops.
02 — Structure and tags
Understanding each page
- A unique, descriptive title tag per page.
- A single H1 per page, with a consistent heading hierarchy.
- Readable, stable URLs.
- A correct canonical tag on pages with variants.
03 — Duplication and thin content
Avoiding dilution
Spot near-identical pages (filters, parameters, pagination) and pages that are too thin. Consolidate, canonicalize, or enrich them.
04 — Speed, mobile, structured data
Quality signals
- Core Web Vitals in the green, based on real-world data.
- Flawless display and navigation on mobile.
- Valid structured data (Article, FAQ, Breadcrumb, Product).
05 — Prioritizing
Fixing things in the right order
First, whatever blocks indexing; then whatever confuses understanding; finally, whatever optimizes. An effort/impact table keeps you from spreading yourself too thin.
06 — Frequently asked questions
SEO audit: how to run a complete SEO audit successfully. Method, checklist, free tools (in French) — Bilkher DIAKHATE: Organic Pareto™ / SEO Pareto™
Frequently Asked Questions
How often should you audit?
A full audit once or twice a year, plus ongoing monitoring of errors in Search Console.
Do you need a paid tool?
Search Console, PageSpeed Insights, and the Rich Results Test cover the essentials. A dedicated crawler helps on larger sites.
Where should you start?
Whatever blocks indexing: there's no point optimizing a page Google can't see.
07 — Resources & links
Where to go, concretely
Tools
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