Meta AI is Meta's assistant, available directly inside WhatsApp, Instagram, Messenger and Facebook, as well as on a dedicated site. It answers questions, generates images, and runs on Meta's open Llama models. Its edge is being right where billions of people already chat.

The AI assistant built into WhatsApp, Instagram and Messenger. See also: Llama · WhatsApp Business · Which AI to choose, and our feature on artificial intelligence.

01 — What it is

Meta AI, explained

Meta AI is Meta's assistant, available directly inside WhatsApp, Instagram, Messenger and Facebook, as well as on a dedicated site. It answers questions, generates images, and runs on Meta's open Llama models. Its edge is being right where billions of people already chat.

02 — Strengths

Where Meta AI stands out

  • Available without installing any extra app, inside messaging apps widely used in Africa and beyond.
  • Free for everyday use.
  • Image generation built right into the conversation.
  • Runs on Llama, a model family also available as open source.
A robotic hand reaching into a digital network on a blue background, symbolizing AI technology.
Meta AI — Photo by Tara Winstead, Pexels license

03 — Limitations & precautions

What to keep in mind

  • Availability and features vary by country and app.
  • Less capable than ChatGPT or Gemini for file analysis and advanced use.
  • Be careful what you share in a personal messaging app: don't handle confidential data there.
  • Same reliability limits as any assistant.

04 — Access & pricing

How to access it

Free, built into Meta's apps (WhatsApp, Instagram, Messenger, Facebook) where the service is available, and on a dedicated website. No dedicated consumer paid plan as of now. Plans and versions evolve fast: check current pricing and capabilities on the official site.

05 — Professional use cases

Where Meta AI helps an organization

  • Quick replies and writing help in a customer conversation on WhatsApp (personal side).
  • Ideas for visuals and captions for social media.
  • On-the-fly explanations and translations.
  • An easy first taste of AI for an audience that won't install dedicated tools.

06 — Frequently asked questions

How to Create Free, Unlimited, Watermark-Free AI Videos! (Meta AI tutorial, in French) — Alpa14

Frequently Asked Questions

Is Meta AI free?

Yes, for everyday use, inside Meta's apps and on the dedicated site.

Which models does Meta AI use?

Meta's Llama models, some versions of which are also released as open source.

Can I use it for my business?

For light tasks, yes. For structured, confidential professional use, an assistant with a pro plan or a hosted model is a better fit.

07 — Resources & links

Where to go, concretely

Official

Meta AI
The dedicated site.
www.meta.ai
Meta AI — overview
Features and availability.
ai.meta.com/meta-ai/

On NEWTIV

Llama — NEWTIV
Dedicated guide.
newtiv.com/article/llama-meta-guide.html
WhatsApp Business — NEWTIV
Dedicated guide.
newtiv.com/article/whatsapp-business-guide-complet.html
Which AI to choose — NEWTIV
Dedicated guide.
newtiv.com/article/quelle-ia-choisir-panorama-2026.html
Artificial intelligence — NEWTIV
Understanding how the models work.
newtiv.com/article/les-intelligences-artificielles.html

Meta AI for your business?

newtiv.com

We assess whether Meta AI is the right tool for your needs, frame its use (data, rights, verification) and train your team. See also our guide 'Which AI to choose'.