Building a Sales Funnel

"Sales funnel" sounds impressive, but the idea is simple: most people don't buy on their first visit. The funnel organizes the steps between first contact and purchase, so no one gets lost along the way.

You build it small, then plug the leaks one by one.

01 — Attract

Bringing in the right people

SEO, social media, word of mouth, targeted ads. The goal isn't volume but relevance: a visitor who isn't a fit will never convert.

02 — Capture

Turning a visit into a contact

A useful lead magnet (guide, checklist, quote, trial, promo code) exchanged for an email or phone number. A simple capture page, one field if possible. See building a landing page that converts.

03 — Convince

Building trust

A few spaced-out messages (email or WhatsApp): customer stories, answers to objections, behind-the-scenes, the offer. Inform before you sell.

04 — Convert

Making the decision easy

• A clear offer, visible price, guarantee or proof.
• A single call to action, no distractions.
• Simple payment (see our mobile payment guide).

05 — Retain

An existing customer costs less

A careful onboarding, asking for reviews, useful follow-ups, exclusive offers. A customer's value is measured over time, not on the first sale. See building customer loyalty.

06 — Frequently asked questions

Frequently Asked Questions

Do you need a dedicated tool?

Not at first: a form, an email or WhatsApp list, and a spreadsheet are enough for a first funnel.

Where do the leaks usually happen?

Between the visit and the contact (a weak capture page), and between the contact and the purchase (a vague offer, complicated payment).

How many messages in the sequence?

3 to 6 useful messages are enough for most offers. Short and relevant beats long and ignored.

07 — Resources & links

Where to go, concretely